Last year: 24 ▼
Sales: £209m (-5.4%)
July was Time to Shine for Wrigley’s Extra - which ran its first ad ‘roadblock’ by debuting a new, 60-second creative across all commercial channels at primetime.
Alas, the performance of Britain’s biggest chewing gum brand was anything but sparkling last year. Its value sales dulled by £12m, and volumes were down 9.1%. NPD was slim in 2016 and focused on expanding the Cool Breeze variant into the bottle format - which for a few weeks came with its own in-car holder.