A specialist in wines from the French Languedoc Roussillon region has launched three additions to its portfolio into the UK off-trade.
Producer Bessière hopes to capitalise on the growth of the country's fine wine category with a range of 'complex' wines to challenge the old order.
The launch includes Château Parazol 2003 AOC red Minervois and Château Montrabech-Pitt 2005 AOC red Corbières, both blends of Syrah, Grenache and Carignan grapes. The former comes from a 25-year-old vineyard and retails at £4 per bottle, while the latter is priced at £5.
Old Vines Carignan Sélection de Madame 2005 completes the launch. It is made from 100% old Carignan vines and will retail at £4.50. "Fine wines do not come only from classic regions like Burgundy or Bordeaux," said export manager Xavier Renerre.