Sales: £68.5m Growth: -13.6%
Similarly to Treasury Wine Estates stablemate Lindemans, Wolf Blass has had a tough year, with sales down £10.8m. It’s launched a £1m sports-themed marketing campaign on Sky Sports to increase visibility.
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Treasury Wine Estates has doubled profits in the first half of its 2016 financial year on the back of soaring sales in Asia.
The #WinningLineUp push kicks off 10 August with a limited-edition range of Wolf Blass Yellow Label
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