Müller is supporting its Vitality range of three probiotic yogurts with a healthy £1m autumn multimedia campaign.
Using the theme The yogurt that loves you back', Müller said the push, which started this week, includes the first 3D poster sites to be used in the UK. Point of sale material and six-sheet roadside posters at 5,000 sites will be up throughout November, including 100 of the special 3D versions.
{{P&P }}
Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
- Read more stories
- Receive daily newsletters
- Comment on stories
Related articles
News‘Reverse season’ asparagus in M&S for autumn
Marks Spencer is launching a reverse season British asparagus that will come into season in the autumn instead of the usual springtime. It will be available in M S stores from September to November.
- News
Sainsbury’s loses Grace
Sainsbury’s has ditched its plus-size clothing range Grace. Instead of selling a dedicated range, the retailer said it would increase its TU autumn women’s collection up to size 24 due to “customer feedback”.
- News
Tesco takes Clubcard to America to buoy Fresh & Easy
Tesco is to launch a US version of Clubcard in a bid to turn around the performance of its embattled Fresh Easy chain. The retailer is launching a trial of a new card, Friends of Fresh Easy, in seven stores in central California. The scheme will ...
No comments yet