SALES: £65.7m GROWTH: +33.5%
Yellow Tail’s £16.5m growth proves mainstream drinkers will pay more for their plonk. At £8.28/litre it’s at the higher end of the spectrum. Sampling campaigns and experiential marketing have helped.
Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
Site powered by Webvision Cloud