muller light ad

Last year: 45 ▲ 

Sales: £173.5m (+0.3%)

A £563k rise in value belies a 7.5% volume hike, equating to an extra 13.3 million units of Müller Light shifted.

Of course price has been a key driver of this, but it’s not everything. The brand has cashed in as Danone’s Activia (54) floundered after a troubled relaunch, and a wider push to reduce sugar content across its lineup has helped keep its appeal. The Müller Light Greek Style range got a new no-added-sugar line and the brand returned to big pots with a new 500g range.