Charles Heidsieck is hoping to entice Christmas revellers with its new Vintage 2000 Champagne. At £50, it sits between the £47 Rose Brut Vintage and the £93 Blanc Des Millénaires 1995.

Janette Peat, brand manager of distributor Maxxium UK, said its Champagne sales continued to do well despite the downturn as people wanted luxuries at Christmas.