Princes Soft Drinks is capitalising on the revival of animated character Noddy ­ now 50 years old ­ with the launch of a range of fruit drinks. The no added sugar drinks range ­ produced by Princes under the Enid Blyton Ltd Noddy licence agreement ­ includes one litre PET Smooth Style' dilutable squashes in apple and strawberry, apple and blackcurrant and orange flavours (rsp 99p). Princes is also introducing one shot juice drinks in cartons in orange, strawberry and blackcurrant (rsp 39p for 200ml, 79p for a triple pack). Bright Noddy graphics that kids and adults can instantly recognise feature all over the packaging. Marketing controller Ian Brooks said: "We have developed premium quality products that reflect the brand positioning and differentiate from cheaper' price point driven licensed soft drinks products." The range is available from the end of March. {{MARKETING PRODUCTS }}