Sales continue to climb for Britain’s fourth biggest yoghurt brand. Yeo Valley has benefited from a switch towards big pots and natural yoghurts (its core market), while its fruited big pot range and Yeokens on-pack loyalty scheme have also engaged shoppers.
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Yeo Valley returned to top-line growth last year, but profits were hit by soaring milk prices and the devaluation of the pound as the business prepares to sell its dairy arm to Arla Foods.
Farmer-owned Arla Foods has agreed to acquire the Yeo Valley dairy business as it seeks to cash in on growing consumer demand for organic produce.
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