activa ad

Last year: 46 ▼ 

Sales: £148.3m (-11.5%)

Danone admits all the hoopla of Activia’s relaunch last year, including new ads with Olympians Denise Lewis and Victoria Pendleton and new packaging, hasn’t “delivered”. Its loss isn’t quite as big as the £25m we reported a year ago, but at £19.3m, the brand is still yoghurt’s biggest loser.