aunt bessies ad

Last year: 51 ▼ 

Sales: £146.5m (–6.8%)


Frozen brands are struggling as own label steals freezer space. Auntie has lost £10.6m despite a packaging revamp, I’m a Celebrity… sponsorship and a move into ice cream. Perhaps it should focus on its savoury core of Yorkies and spuds. In the latter, Bessie is losing share to McCain (11).