Sales: £41.7m Growth: -9.9%
Value has fallen almost twice as fast as volumes as shoppers shift to bigger packs. In a bid to revive the struggling alcopop, SHS has taken WKD into the freezer pouch format, and is continuing to sponsor Towie.
Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
Site powered by Webvision Cloud