napolina

Last year: 63 ▼ 

Sales: £131.7m (-3.5%)


Napolina is operating in some of the most punishing deflationary categories in grocery, such as olive oil and canned veg. Branded pasta has lost significant space as the big four use own label to fight back against the discounters. Napolina lost £4.8m overall; volumes rose 0.5%.