Richmond shake and Bake

Last year: 67 ▼ 

Sales: £119.5m (-9.4%)

Sausage sales are falling after a 2015 WHO report that linked them to cancer. Richmond has seen sales slump £12.4m. A 4.3% price drop helped it stem losses in unit sales, but it still sold 3.6 million fewer, despite shelling out £1.5m on a push in association with Britain’s Got Talent.