The campaign supporting Tetley's Bitter returned to TV this week with a new ad. Carlsberg-Tetley is spending £6m advertising the brand this year and this fifth installment of its Smoothly Does It campaign will run until the end of May on C4, C5, Sky and ITV. The new ad is called Mr Magic and features the brand hero at a boring magic show. This month the brewer is also rerunning its Rough-Smooth outdoor campaign which is designed to underline the brand's commitment to rugby through its association with the Tetley's Super League and the English Rugby Union. The ads will target high traffic areas at 2,000 sites. {{DRINKS }}