bold 2 in 1

Last year: 75 ▲

Sales: £114.6m (–7.2%)

P&G has sought to premiumise the Bold range by pushing higher-priced liquitabs, but the average price per unit fell last year to contribute to a £8.9m value slump. P&G has revamped the Bold lineup but growth remains hard to come by against the growing power of own label.