Hellmans 100 years jar

Last year: 81 ▲

Sales: £112.8m (+0.8%)

Moving away from the traditional this year, Unilever extended the Hellmann’s portfolio into the BBQ and hot sauces category with four grilling sauces, three hot and spicy variants and three smooth and creamy flavours. The launch was supported by a £10m campaign called Grilltopia.