air wick ad

Last year: 79 ▲ 

Sales: £108.3m (–4.2%)


Air Wick wants to arrest its £4.8m slide with NPD such as pre-poo toilet spray V.I.Poo (aimed at girls looking to avoid embarrassing smells when nature calls out and about), Freshmatic Pure (automatic no-wet-spray) and non-drip Life Scents Décor Pillar Candle in 2017.