Britvic has teamed up with travel firm Thomas Cook for a new 7Up on-pack promotion.

The Natural Wonders of the World campaign gives consumers a chance to win money-off vouchers for holidays to places such as the Great Barrier Reef and the Grand Canyon by submitting the barcodes from 7Up bottles and cans.

"Natural Wonders...not only helps communicate 7Up's 100%-natural flavours but it's also about summer fun as consumers' thoughts turn to summer holidays," said brand manager Laura Navarro.