Last year: 100 ▲ 

Sales: £107.8m (+15.2%)

Lindt Lindor has put an extra £14.2m through the tills with volumes up 10.4%, an extra 4.2 million units. That’s for a brand with an average price of £2.44/unit (up 4.4% and about twice the category norm). The brand’s NPD is on trend and shoppers are increasingly happy to trade up at Easter.