mccoy's thick cut

Last year: 92 ▲ 

Sales: £107.2m (+8.5%)

McCoy’s delivered “beyond expectations” with an extra £8.4m added to sales thanks to a renewed business strategy, revamped packaging and multimillion pound media campaign called When Flavour Calls. NPD, in the form of McCoy’s Thick Cut and McCoy’s Chips, also helped.