BALM-VELVET-TISSUES

Last year; 65 ▼

Sales: £104.1m (-22.0%)



A strong marketing push hasn’t stopped Velvet’s sales going down this year. Despite investing £1m in a forest break giveaway to promote Velvet Quilted, the second biggest toilet paper brand still suffered a hefty loss. The Velvet Comfort relaunch may yet bring succour.