irn bru ad

Last year: 91 ▲

Sales: £102.0m (+2.4%)

Scotland’s national drink is up £2.4m thanks to its low-calorie variants and the launch of Xtra. AG Barr announced this month that it will be slashing sugar levels to avoid the government’s levy on sugary pop. It means Irn-Bru Regular’s sugar content will be more than halved this autumn.