WeightWatchers is shedding the pounds with a further £26.9m knocked off its sales…

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Last year: 72 ▼

Sales: £100.9m (-21.0%)



WeightWatchers is shedding the pounds with a further £26.9m knocked off its sales, sending it plummeting 20 places down our list. That’s nearly £60m wiped off its value in just two years.

“There has been an increasing amount of competition for brands targeting weight loss and health,” says Mark Simmons, WeightWatchers UK commercial director.

A case in point is the Slimming World range of frozen ready meals exclusive to Iceland which hit sales of £61m in its first year. Long-established WeightWatchers from Heinz ready meals are trailing at half that value. Away from the freezers, the slimming club introduced a range of limited-edition chilled meals, all under 400 calories, low in sugar and fat. Hopes are high for the range.

But its woes in the chilled aisles are not over, with £7.3m wiped from yoghurt sales. “Low-fat yoghurts have been in long-term decline and retailers have shifted their promotional strategy away from multibuy and more towards price discounts,” notes Simmons. “Feature space is more challenging than ever to secure, all of which has contributed to WeightWatchers’ volume decline.”

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