Plenty

Last year: 89 ▼

Sales: £96.3m (-4.9%)


SCA has put plenty of support behind its kitchen towel brand with a Trolls partnership and the continued presence of the dashing Juan Sheet frontman. But hopes sales would be bolstered by the launch of cleaning wipes in 2015 were dashed. It’s shifted 2.9 million (6.9%) fewer units overall.