A-B president August Busch IV told the American Association of Advertising: “We are taking a more cautious approach to our creative (advertising) - to understand what the country is feeling right now.”
A-B’s ads during theSuper Bowl featured a crotch-biting dog and a flatulent horse.
Busch added: “Something is happening in the mood of the country that all marketers need to mind.
“People are choosing to draw hard boundaries of what's tasteful and distasteful. I think it's going to get even tighter as we head to November (US elections).”