The flavour has been created through partnership with Yorkshire-based cheese producer Hawes Creamery to coincide with high demand for Wensleydale at Christmas.
According to manufacturer Kettle Foods, Wensleydale is the most popular Yule time cheese.
Available in 150g bags (rsp: £1.45), the crisps especially target Christmas parties, said Peter Wilson, marketing director at Kettle Foods. “The increase in the number of social occasions at Christmas provides more opportunities for premium and hand-cooked chips.”
Wilson said the launch would benefit from Wallace and Gromit: The Curse of the Were-Rabbit, but that its timing was a “rare coincidence” as it had been in the development stage for two years. However, as a result, the company will be sampling the crisps in selected cinemas.