Unilever Bestfoods has cooked up a cross-brand promotion which will end with one lucky winner enjoying a meal at home prepared by celebrity chef Tony Tobin.

The food giant is running the pre-Christmas push across key brands PG Tips, Scottish Blend, Ambrosia, Flora and Colman’s and it has been designed to provide multiple retailers with the flexibility to continue stocking the promotional lines after the Christmas period. An on-pack cartoon chef has been created for stand-out on shelf.

Consumers will be invited to send in their details to an address listed on packs with rolling prize draws, including 200 prizes worth £250 each, taking place from the beginning of November.
Oliver Bradley, marketing manager at Unilever Bestfoods, said: “The Christmas cross-brand promotion can be easily adapted across multiple accounts.”