Gaymer Cider Company is launching a gift pack for cider fans wanting cider with their Christmas turkey.
The cider maker is hoping that the gift pack for its Orchard Reserve Newton Vale cider will attract new drinkers into the category and tap into the growth in premium ciders, which have led the category's renaissance.
"This is an ideal gift for the growing number of cider connoisseurs," said John Mills, managing director of Gaymers.
"Orchard Reserve is a full-flavoured medium cider and makes an excellent accompaniment to food with its rich, mellow fruit taste, particularly Christmas turkey with all the trimmings."
The gift box, rsp £6, contains a bottle of the cider, a branded glass, ideas for food matching and a 50p-off-next-purchase coupon.
"With premium cider leading growth in the cider category, it was right we supported our Orchard Reserve range this Christmas," said Mills.