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Oriental Express is relaunching its 99p frozen Chinese meals line with new packs and recipes and its biggest ever ad spend. The Â£5m multi-media push comes on the back of a six-month research programme behind revamping the range. Marketing...
Milk Link is to hand over £33m to Express Dairies after the board of Express approved a joint venture on UHT milk at its agm this week.
Express executive director responsible for sales and marketing, Tim Lawrence, said: "The Milk Link deal gives...
Express Dairies has outsourced its field marketing and is focusing on own label flavoured milks in a bid to overcome difficult market conditions in the liquid milk sector.
Commercial director David Arrow said: "We have talked a lot about our...
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