Men Behaving Badly star Neil Morrissey is to be the face and voice of Mars UK's dog adoption drive for its Pedigree dogfood brand.

The actor, who owns a rescue dog, will voice the £4.5m TV campaign to promote the year-long drive to adopt a dog. He will also be used for the brand's website and PR activity. For every Pedigree product sold the brand will make a donation, with the aim of raising up to £500,000 in three months to support dog rehoming centres.