International companies see Anuga as central to spreading the word about dynamic NPD.
Cargill Juice Beverage Applications, for example, says it will use the show to demonstrate its expanded range of products.
The company, which creates beverage blends for manufacturers, will be showcasing its healthy beverage solutions.
“We will be serving at Anuga some of the creative products from our semi-finished beverages and ready-to-drink concepts that will help beverage manufacturers meet consumer demand for good-tasting drinks with health properties,” says Paul Bruggink, business unit leader.
Onken says Anuga will help to spread the word about its products. “We have previously focused our business in Germany and the UK,” says head of marketing Jackie Duff.
“However, since our acquisition by Dr Oetker we have a much more international focus and are benefiting from its experience in international markets.
“Anuga is a great opportunity to present our premium quality products and new innovations.”
n Fifty three per cent of visitors to Anuga are from abroad, while 75% of exhibitors are from overseas

n As well as containing large group stands from Europe, Anuga will also be hosting major exhibitions from Australia, the US, China, Taiwan, Brazil, Mexico and India