Eden Vale is expanding its Galaxy chilled dessert portfolio with the launch of two luxury products.
Marketing manager Sarah Lill said the indulgence end of the market was "underdeveloped" and that the Galaxy brand's associations with everyday luxury made it a good choice for a move in that direction.
Two Galaxy Sundaes in chocolate and caramel and chocolate and praline variants and Galaxy Torte ­ which consists of a biscuit base and chocolate mousse topped with swirls of chocolate ­ are going into chiller cabinets now to coincide with the beginning of the Christmas buying period.
Eden Vale has produced chilled desserts under licence from Masterfoods since 1999. Its portfolio includes Mars, Bounty, Starburst and Milky Way lines.