Organic cereal brand Nature's Path is hoping to boost its free-from credentials with Munch a gluten free cereal for kids.

The organic corn balls (rsp: £2.79), which will be available in Tesco, Waitrose and Sainsbury's from February, would provide mums with a "more approachable and informal-looking" free-from cereal option for ­children, said a spokesman for the family-owned company.

The cereal would "add a 'little stardust' to an aisle that has historically been perceived as a little bland and tasteless," he said.