The brand category chart is dominated by frozen this week, forcing alcoholic drinks down to second place.
Frozen is supported by Birds Eye, which appears in the brand chart along with brands such as Young’s, Wall’s, McCain and Ross.
The preferred promotional mechanic is the buy-one-get-one-free offer, which constitutes more than half of all the activity. The price promotion, though well behind, still remains popular, making up a quarter of the activity.
The alcoholic drinks category is dominated by promotions on beers and lagers, which feature heavily upon gondola ends and side stacks.
Wines are also heavily promoted with price promotions predominant. Promotions on spirits form the smallest proportion within the category, well behind wines and lagers.
Soft drinks, household and health and beauty are in the same positions as last week. However, health and beauty has lost ground and stands at two percentage points lower than last week.

Topics