The Black Farmer has returned to the poultry market with a new Freedom Food chicken.

The sausage specialist has confirmed listings with Budgens and Ocado for its Great White Hope free-range chicken, supplied by Banham Poultry.

Banham will also produce and distribute a new range of Black Farmer barbecue chicken thighs, with flavours such as Kingston Hot & Fruity, Kentucky Chilli, Midwest Spicy Maple and Louisiana Spice.

The Black Farmer has not supplied chicken since its arrangement with Lloyd Maunder came to an end following its sale to 2 Sisters last year.

The branded bird would attract shoppers looking for affordable British free range chicken, said owner Wilfred Emmanuel-Jones.

Meanwhile, Jones is backing the upcoming Coeliac Awareness Week. The Black Farmer products are featuring stickers flagging up the event.