Dieters will be able to sample Christmas treats with a clearer conscience thanks to new Weight Watchers seasonal lines from Anthony Alan Foods.

Three festive options - Christmas Cake slices, Mini Yule Logs and Christmas Muffins - are all made to traditional recipes with reduced fat.

Listed in Asda, Co-op and Nisa, each individual cake contains between one-and-a-half and two-and-a-half Weight Watchers points. The two-year-old company already produces 15 Weight Watchers lines under licence and also supplies several retailers in Ireland.

MD Tony Moloney described the weight loss brand as “a dream to partner” because, he said, it was already recognised by 95% of the UK population.