Ribena ToothKind is running its first advertising campaign since being rapped over the knuckles by advertising watchdog the ASA. The ASA ruled last year that the brand's future advertising had to "avoid implying that Ribena ToothKind actively benefited oral health". The new campaign ­ which broke this week ­ "focuses on the benefits of Ribena ToothKind in helping to minimise tooth erosion". The ad shows a mum interrupting a mad professor trying to explain a graph showing the difference between Ribena ToothKind and other no-added-sugar drinks. The campaign will run on daytime terrestrial and satellite TV for two months (targeting two to 10-year-old kids) and in women's weekly and monthly consumer magazines for three months. This is part of a £4m spend behind the Ribena ToothKind brand this year. {{MARKETING - P&P }}