Sainsbury is launching a low-alcohol and low-calorie Australian white wine to appeal to health-conscious wine lovers.

Early Harvest Semillon Sauvignon Blanc has the taste and body of a classic Australian white wine, according to the retailer, but it has an alcohol rating of just 9.5% abv - compared with an average strength of 12-15% abv - and 195 fewer calories than the top ten bestselling wines.

Wine buyer Julian Dyer said: "Out research shows that customers are put off low alcohol wines due to their perceived poor taste characteristics. Early Harvest addresses that ­concern and will appeal to today's more health-conscious consumer, who is concerned about alcohol intake and calories but also does not want to compromise on taste."

Early Harvest, so called because grapes are har­vested earlier in the season, thus giving it a lower alcohol content, is exclusive to Sainsbury and will be priced at £6.99 a bottle.