Seafood company Young's has sponsored flamboyant Labour MP Austin Mitchell to change his name by deed poll to Austin Haddock in support of Seafood Week. He said: "I thought this would be a fun way of getting some more publicity for the seafood cause. I think this may be the first time that an MP has changed his name at least to Haddock." Austin's wife, Linda is amused by the name change: "He's always been a character and enjoys fun things like this. I think it's great I'm even considering changing my name to chips." But his four children are a little more sceptical about the name change. "I think Dad's mad to be changing his name to Haddock. What will it be next Seafood Week? Austin Mackerel? Austin Swordfish?" complained Austin's daughter, Hannah. {{COUNTERPOINT }}