The Red Square brand is expanding into the shots market with a 20% abv pre-mixed spirit drink.
Red Square Hot Shot contains a combination of caffeine, wolfberry and vodka and is packaged in a silver 350ml bottle. With an rsp of £4.99, it has 14 shots per bottle and is being targeted at the off-trade. Its competitors in the shots market include Screamers and Sidekick.

plymouth thin
Maxxium UK has launched a new bottle shape for Plymouth gin ­ only the brand’s fifth change in its 210-year history.
The new look, which is on shelf this month, includes a more elongated bottleneck to make it easier to pour when making cocktails. Other changes include clearer labels.

{{MARKETING }}