New packaging for Freedom beer has been unveiled prior to its relaunch this summer.
Brothers Brewing Company, which bought the company last year, will be launching an organic and a pilsener lager under the Freedom title.
“Freedom Organic has had a bit of a siesta in the last couple of years but it has a loyal following and we think it will become very fashionable,” said Steve Knight, director of Brothers Brewery, along with brothers Richard and Michael Knight.
To produce the new pilsener lager in the UK, Brothers purchased a new brewery near Burton-on-Trent. The company will target specialist off-trade retailers in the first instance for the 330ml beers (rsp: £1.29).