Britvic Soft Drinks has modified the look of Pepsi Max and Diet Pepsi to bring it into line with the global design of the no-sugar brands. However, rather than a major relaunch along the lines of Pepsi Blue a few years ago, this change is just a tweak of the graphics. The Max has been made more prominent and in-your-face to reinforce the Max taste ­ no sugar' strapline. The colour of the Diet Pepsi can and label is now chrome (previously it was white with an ice-effect). And its new strapline is New look ­ great taste'. Britvic is planning promotions to support the new look which appears on all existing Pepsi Max and Diet Pepsi pack formats from March. {{P&P }}