If it sounds too good to be true then it probably is, so they say. And that was certainly the case for the American woman who won an all-expenses paid wedding in New York courtesy of the nice people at Procter & Gamble, makers of Charmin toilet tissue.

Jennifer Cannon, the lucky winner, must have been thrilled until she read the conditions of the prize.

Under the terms, she had to wear a gown that was made entirely from Charmin Ultra Soft loo roll, complete with capped sleeves, a sweetheart neckline and bow.

Not only that, but the wedding took place in a public toilet. Not so much blushing bride, as flushing bride.