The August issue of lads magazine Front, currently on sale, is covermounted with Extreme, a new salami snack from Pork Farm Bowyers. In an innovative use of media, Extreme supplier Pork Farm Bowyers and Front publisher Cabal Communications have joined together to offer readers a free Extreme snack with each magazine sold. "Front always draws the attention of our key Extreme consumers thanks to its model girl covers," said Pork Farm Bowyers marketing controller Lindsay Harris. "The covermount will also give us the opportunity to extend our distribution into CTNs." Dumpbins full of product, posters and other PoS material are being sited in selected outlets where Front is on sale, designed to target the 15 to 35 male market identified as key to the Extreme brand. {{CTN }}

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