Seachill’s The Saucy Fish Co is making its TV debut next week with an animated ad that encourages consumers to take the ‘simple Saucy Fish option’ when preparing fish.

The ad will air on three ITV regional networks from 10 October and will go national in January 2012.

Head of brand Simon Smith said the ad would be complemented by digital and PR activity.

The Saucy Fish Co had long been exclusive to Tesco stores but has recently secured listings at Sainsbury’s, Ocado and Budgens.