Warburtons is looking to bring a taste of Christmas to bakery this month with the return of its seasonal Winter Loaf.
The loaf is available in 400g (rsp: £1.13) and incorporates the taste of cinnamon, sultanas, currants and spices. It joins year-round products Raisin Loaf with Cinnamon and Fruit Loaf with Orange.
It can be toasted or eaten as a special snack at Christmas, said Warburtons.
Sarah Miskell, category marketing controller, said: “Although the fruit loaf sector overall is in decline, last year our entire range of fruit loaves bucked the trend.”