Yeo Valley Organic is hoping to take a slice of the convenience cheese sector with its organic handy packs.
Four products will be launched at the end of the month - Thick Slices of Organic Mature Cheddar (rsp: £2.29 for an eight-slice pack); Grated Mature Cheddar (£2.29 for 200g); and Red Leicester and Mild Cheddar Cheese Sticks (£2.29 for seven sticks), particularly aimed at kids.
“Changing lifestyles have created a fast-growing demand for convenience cheese packs, but until now there hasn’t been an entire organic range,” said marketing director Ben Cull.
Yeo Valley Organic launched its first cheese line 18 months ago. It has a 9% share of organic cheese [ACNielsen 52 w/e November 26, 2005].