Sir; re Kellogg's caramel first takes both cereal and bar routes (The Grocer, October 27, p57). The Food Commission's report on cereal bars claims they are high in fats and sugars. It slammed the marketing of these bars as a solution to a missed breakfast. Kellogg now claims its bars are a snack rather than breakfast replacement. Kellogg knows the size of the missed breakfast opportunity and has spent over £10m trying to position its bars as missed breakfast. We publicly accept its admission by default that Rumblers is still the only real healthy solution to a missed breakfast. Richard Penston Ennis Foods md {{LETTERS }}