The new variety is Kerry Foods’ first soft cheese product, moving away from its traditional Cheddar-based offerings. It is a combination of a soft cheese dip, toasted multigrain bread slices and a cranberry relish, and will be available from July.
The launch supports October’s Breast Cancer Awareness month. From July, 15p per pack will be donated to UK breast cancer charity Breakthrough Breast Cancer. The company has also turned 200,000 packs pink for the launch. According to Kerry Foods, adult cheese snacks make up the fastest growing sector of the cheese snacks market. It is predicting sales of Brunchettas will top £6m in its first year since their launch in August 2004.
Peter Elvin, Kerry Foods marketing manager, said: “Brunchettas have strong ‘real food’ credentials. They are convenient, portable and just a bit posh. We are really pleased with the success so far.”